As President of American Business, Bruce brings a unique perspective to the planning needs of high-net-worth individuals, privately held businesses, professional athletes and entertainers. He specializes in designing and deploying sophisticated, highly customized insurance solutions and gifting strategies for clients. He also creates and nurtures strong relationships with RIA, CPA and property and casualty firms throughout the U.S. and oversees the operation of American Business’ national offices.

Bruce is a member of LifeMark Partners, Inc.; Life, Inc. and the National Association of Insurance and Financial Advisors (NAIFA).

Prior to joining American Business, Bruce owned and operated a woman’s apparel manufacturing company in New York City and managed the company’s sourcing and manufacturing operations around the world. He attended the University of Maryland, earning a bachelor’s degree in economics.

A resident of Boca Raton, Florida, Bruce captained the 1986 University of Maryland Terrapins football team and is one of only two football players to be voted to the All-Atlantic Coast Conference first team three times. He was subsequently drafted by and played with the Buffalo Bills. Bruce is a member of the National Football League Players Association (NFLPA) and the National Football League Alumni Association (NFLAA). Additionally, he has served on numerous village and charitable boards.

Bruce and his wife, Candace, have three grown daughters. Outside of the office, Bruce is an avid golfer and has long enjoyed both street and off-road motorcycle riding. He is a past participant of the SCORE Baja 500, an off-road race held annually in Mexico’s Baja California Peninsula.